AURA CAPITAL vs FE International
FE International is a full-service M&A advisory firm for technology and internet businesses, with an in-house team of CPAs and CFAs that prepares financials and a confidential information memorandum. AURA CAPITAL does not provide advisory services of that kind.
This is less a like-for-like fee comparison than a comparison of service models: managed advisory versus a self-service marketplace with published pricing.
Fees and pricing
- FE International states publicly that it charges zero upfront fees and that its commission is structured on a sliding scale based on deal size, with success fees starting at 3%.
- The complete published tier table was not available on the pages we reviewed, so the starting rate is verified but intermediate bands are not. Third-party reviews variously report 10–15%; those are secondary and unconfirmed.
- FE International publishes aggregate figures including $50 billion in acquisitions, a network of 80,000+ pre-qualified investors, and a 94.1% success rate. These are the firm's own published claims; we have not independently audited them.
- AURA CAPITAL publishes every band. Its effective rate is 10.00% at a $500,000 sale price, 9.00% at $2,000,000, and 4.00% at $10,000,000.
Side-by-side comparison
| Criterion | AURA CAPITAL | FE International |
|---|---|---|
| Fee model | Marginal Double Lehman scale: 10% → 8% → 6% → 4% → 2% | No upfront fees; success fee on a sliding scale, published as starting from 3% |
| Listing fee | None | None published |
| Minimum seller requirement | $100,000 reported annual net profit (configurable), applied at intake. | FE International is positioned toward established technology businesses with institutional-grade financials, and its process assumes a prepared CIM and diligence-ready documentation. AURA CAPITAL requires $100,000 reported annual net profit and accepts self-reported figures at intake, with verification as a separate step. |
| Buyer access requirement | $250,000 minimum declared capital, human-reviewed application, versioned NDA with recorded timestamp and IP. | FE International works through a pre-qualified investor network of significant scale. AURA CAPITAL requires a reviewed application, $250,000 minimum declared capital, and a recorded NDA acknowledgment, and has no investor network to disclose. |
| Financial verification | Self-reported at intake. Independent verification is a separate documented step and is labelled distinctly. | See individual page notes above |
| Escrow / settlement | None in place | See operator terms |
| Track record | None — pre-launch | Established operating history |
| Advisory support | None | Yes — included in engagement |
Strengths and considerations
FE International — strengths
- In-house CPA and CFA support preparing financials and a confidential information memorandum to institutional standard.
- Sector-focused advisory teams and a large pre-qualified investor network.
- No upfront fees and a sliding success fee that starts lower than most marketplaces at large deal sizes.
- A documented process that assumes real diligence rigour rather than self-service listing.
FE International — considerations
- Boutique advisory engagement is typically aimed at larger transactions; smaller digital businesses may not be an economic fit.
- The full fee table is not published, so exact cost requires a direct conversation.
- The process is managed on your behalf rather than visible in a self-service dashboard.
Fair verdict
FE International is the appropriate choice for a larger technology business that wants a prepared CIM, institutional-quality financial work, and a managed process with a broad investor network. AURA CAPITAL is a self-service marketplace with fully published pricing for businesses above a defined profit floor — it does not offer advisory work, and it has no completed transactions.
Frequently asked questions
FE International states that it charges zero upfront fees and earns a success fee on a sliding scale by deal size, starting from 3%. Confirm the complete schedule directly before engaging.
No. AURA CAPITAL does not prepare financial statements, does not produce a CIM, does not negotiate on your behalf, and does not provide legal or tax advice. It provides intake, eligibility screening, a marketplace, a deal-room workflow, and a published commission scale.
For a transaction of that size, a full-service advisory process is typically the more appropriate route, and FE International's published starting rate of 3% on larger deals may be more economical than AURA CAPITAL's blended 4.00% at $10,000,000. AURA CAPITAL does not claim otherwise.
Sources
- FE International — Sell your business ↗
- FE International — FE International vs Flippa (published fee model) ↗
All competitor information was checked on 21 October 2026. Fees and requirements change without notice. Always confirm current terms directly with the operator before relying on them.
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Every platform in this hub publishes something different. Run your own sale price, then ask each operator for written terms.